Bulk Mailing is a great way to reach a large number of people at the same time and send them relevant messages. It is also a cost-effective marketing strategy that can help your business grow its customer base. Choosing a Bulk Mailing ServiceYou can choose the right bulk mailing service to suit your needs and preferences. The right service will offer a range of tools to help you get the most out of your campaign and deliver results. Using an Automation Platform to Presort Your Direct Mail ItemsIf you have a lot of different direct mail pieces, it can be difficult to sort them all manually and save postage. This can take a lot of time and effort. Thankfully, there are print and mail automation APIs or platforms that make it possible for you to automate your mailing process so that you can cut down on costs and ensure you have the best rate available. Aside from the automation features, a good bulk mailing service will also have in-built templates to help you create a beautiful mail piece. These are ready to print and can be personalized with your logo or brand name. Segment Emails by Tags and Manage SubscriptionsA good bulk email service will allow you to segment your emails according to specific criteria like location, interest, etc. This will help you target your email campaigns and keep them out of spam filters. It will also let you organize your subscribers by tags to make sure that your messages reach only the right audience. It will also provide reports on the performance of your marketing campaigns.
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If you’re looking to save big on bulk mailing costs, then it pays to know about the usps bulk mail center locations where your mail will end up after being sorted. These distribution centers play a crucial role in the entire mail process, helping to ensure that your letter or package arrives at its final destination inside of 3 to 5 days instead of taking ages to get there. The USPS operates 22 network distribution centers across the country, with another sectional center facility in San Juan, Puerto Rico. These facilities are strategically located in each state to help expedite the movement of incoming letters and packages from one area to another. Each piece of mail gets scanned with a unique barcode (the same one that’s also used to track packages in the USPS system). After it’s scanned, it is grouped together and sent on its way to the next distribution center where it will eventually be sorted. Once the pieces are sorted, they’ll then be placed into the right USPS tray for the next step in the journey. This is where the logistics and automated software systems come in, helping to make sure that each piece of mail gets to its destination in the most efficient and quickest way possible. As a result of the complexities of a USPS distribution system, it’s not uncommon for some pieces to bounce between multiple distribution centers before reaching their ultimate destination. That’s why it’s so important to choose a distribution center that is close to the location of the final destination you’re sending your mail to, as it will reduce the number of times your mail will have to bounce around. A bulk mail stamp is a small piece of paper you stick on top of a piece of bulk mail, and it enables you to pay for the postage when you send it. It’s similar to precanceled stamps or a postage meter, but with a few important differences that you should know. Non-profit Bulk RatesThe USPS’s discounted rates for bulk mail are available to nonprofit organizations, and they can save as much as 65 percent off the postage cost of sales flyers, newsletters or brochures. If your organization sends thousands of letters every year, this savings could add up to a substantial amount of money in your budget. EDDMMailingThe Postal Service offers a special discount for mailing postcards or other flat-sized mail pieces to every home or business mailbox in a given ZIP code. This rate applies to first-class mail, but you do need a permit for this type of bulk mailing. Marketing MailThe most common category of discounted bulk mail is Marketing Mail, or Standard Class (formerly called 3rd Class). It’s the most affordable option for targeted advertising. Bound Printed Matter, which includes catalogs and books, is also a good option for discounted postage. It’s a little more expensive than standard Marketing Mail, but still a good value for flats that weigh one ounce or less. Parcel ServicesThe USPS offers discounted rates for parcels, as well as cartons, tubes and other rigid containers. The rates are lower for flats than they are for parcels, but they are higher for boxes. When you need to send out hundreds of items at once, a bulk mailing form is a good way to ensure that you get the postage discounts you deserve. The form is also an easy way to ensure that your bulk mailings meet all of the Postal Service requirements and are delivered to the correct destination. First Class MailIf your business regularly sends out mail pieces across the country, you should consider using First Class mail rates. These rates are much less expensive than the regular mailing rates and are ideal for large quantities of letters, postcards, flats and parcels that weigh under 13 ounces. Marketing MailIf you are sending out newsletters, flyers or other items with a high monetary value, you should opt for USPS Marketing Mail. These rates are a great way to save money on your bulk mailings and they can be applied to both domestic and international mailings. Every Door Direct Mailing (EDDM)EDDM is a cost-effective way for businesses to reach a larger audience in a small amount of time. It allows you to send mail out to a specific list of recipients at a low price, and is ideal for newsletters, promotions and offers. Bulk EmailsBulk emails are effective tools for advertising, marketing and developing relationships with customers. They can be used to promote sales, offer deals and discounts, and build brand awareness. However, they should be managed properly to avoid being flagged by spam filters. In addition, it is important to use a plain-text version of the email and include an unsubscribe link. The bulk mailing permit is a tool that allows mailers to ship at lower postage rates. In order to obtain this rate, the post office requires that the mailer adhere to a set of guidelines. A mail permit imprint (aka “indicia”) identifies the sender of a mailing and must be included on every piece of mail. These indicia should be affixed to the upper right corner of each piece. Permit imprints can be purchased at your local post office. These imprints can also be printed from a computer or a printer. When using a permit imprint, your mail pieces must be uniform in size and weight, and must contain an identical message. Your letter must be no larger than 6 1/8” x 11 1/2” and flats no larger than 3 1/2" x 5". Tracing the Permit Number:A mail permit imprint can be traced by taking a piece of mail to your local post office and asking for the postal worker to trace the mail permit number. You will need to show photo identification in order to be able to do this. The post office may ask to see your business card or a copy of your driver’s license to verify your identity. Having this documentation with you can speed up the process of tracing your permit number. Use of a Vendor:All University departments must use approved vendors to prepare their bulk mailings. This means the vendor must be authorized by the University’s Delivery Services Manager. |